TV Globo (Portuguese: [ˈteve ˈɡlobu], "Globe TV"), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo, being by far the largest of its holdings. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company[1] and the largest producer of telenovelas.[2] All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo one of the largest media groups.[3]
Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá, in the same city. Globo is composed of 5 owned-and-operated television stations and 119 affiliates throughout Brazil[4] plus its own international networks, Globo TV International and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting.[5]
Rede Globo is one of the largest media companies in the world, and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of Brazil's territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world.[6]
In Brazil, Globo TV presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 5 owned-and-operated stations and 131 network affiliates that deliver programming to more than 183 million Brazilians. The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.[7][8]
The successful programming structure of TV Globo has not changed since the 1970s: In primetime Monday through Saturday it airs four telenovelas and the newscast Jornal Nacional. The four telenovelas, along with other productions are made in the net's Projac, the largest production center in South America.[9] The four top-rated TV shows in Brazil are Globo's flashy hourlong soap operas, called novelas, at 6 pm, 7 p.m. and 9:00 p.m. nightly, and Globo's national evening news at 8 p.m.—all from the network's own studios. Globo also produces 90% of its programming.[10]
TV Globo (as it is known) has had a near monopoly on TV viewership and a symbiotic relationship with successive military and civilian governments. Its political and cultural sway in Brazil is unrivaled. "Globo has a very persuasive influence on diverse aspects of Brazilian society," comments Raul Reis, a former Brazilian journalist. Producing Brazilian-made programming in accordance with international technical standards, the television network grew to become the flagship of multimedia Globo Organization including cellular phone service, cable, television stations in Portugal and Mexico, book and magazine publishing, Internet and film production. Globo's cultural and financial power continues to grow. The company is dramatically expanding its role in Brazilian and Latin American media, transforming itself from an old-style family fiefdom into a twenty-first-century media conglomerate. Most recently, Globo struck a strategic alliance with Microsoft, which paid $126 million in August for an 11.5 percent share in Globo Cabo, the company's cable subsidiary. Now an international economic powerhouse, Globo no longer needs the perks its proximity to local power once offered: It is on the road to becoming Latin America's prime player in the world's mass-media market.[11]
Contents
1 History
1.1 Early years
1.2 Jornal Nacional and the climb to the dominance of Brazilian television (1969–80)
1.2.1 JN, Jornal Hoje and the Plim-plim jingle
1.2.2 A new corporate image
1.3 At the top: Globo in a changing era of Brazilian television (1980–90)
1.3.1 More surprises and shows
1.4 1985–89: Globo at 20, countdown to 25
1.5 1991–1992: The countdown to 30 years and Globosat Networks
1.6 1995–1999: Into the 21st century and the 5th century of Brazil
1.7 2000: Globo at the beginning of the new millennium and the golden year of Brazilian television
1.8 2001–2003: The success of O Clone, coverage of the World Cup and the death of Roberto Marinho
1.9 2004–2019: Continued dominance, decline of telenovelas, and Globo vs. Record
1.10 2020–present
1.10.1 2021
2 Controversies
3 Logo and identity
4 Programming
5 Availability
5.1 International distribution
5.2 Online
5.2.1 Globoplay
6 See also
7 References
8 External links
History
Early years
The first Rede Globo logo, from 26 July 1965 to 23 June 1966 and created by Aloísio Magalhães
The second logo used by Rede Globo, from 24 June 1966 to 5 March 1976 and created by Borjalo
The third logo used by Rede Globo, from 1 August 1969 to 5 March 1976
The roots of TV Globo can be traced to the beginning of the 20th century. The Globo empire was born in 1925 with the creation of the newspaper, O Globo, whose first issue reached the newsstands that same year. In 1944, Radio Globo went on the air and has become a school of radio broadcast news. It was the first radio network in Brazil to follow a 24-hour all news format. It had 26 wholly owned and affiliated stations.[12]
In July 1963, Brazilian President Humberto de Alencar Castelo Branco approved a request by Radio Globo to establish a television channel.[13] On 30 December 1957, the National Council of Telecommunication (Portuguese: Conselho Nacional de Telecomunicações, or CONTEL) published a decree which granted a channel in Rio de Janeiro to TV Globo Ltda. Globo then started preparing the beginning of its television broadcasting operations.
In 1965, the Rede Globo de Televisão was created. It was the beginning of the Globo Television network and vital component in the growth and expansion of the Globo Organizations.[12]
Globo began broadcasting on 26 April 1965 in Rio de Janeiro on channel 4.[14] That same day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro, and all over Guanabara State, with the song "Moon River" by Henry Mancini at the start of the children's show, Uni Duni Te.[15] By May of that same year, the live telecast of the Holy Mass, which later became its longest running and oldest program, was seen for the first time. The following year, Globo purchased another television station, São Paulo-based TV Paulista,[16] expanding its operations and beginning to dominate national television ratings. In January 1966, Globo broadcast its first major news coverage on flooding in Rio de Janeiro.[17]
Jornal da Globo, another trademark show for the network, was the successor to Tele Globo (1965–66), the network's first news program that ran until 1966. It featured a broadcast time of 30 minutes and was hosted by Hilton Gomez and, later, Luis Jatoba. In 1967, Globo began to build its national network with the affiliation of Porto Alegre-based TV Gaúcha (now RBS TV). TV Gaúcha would become Globo's affiliate in Florianópolis in the late 1970s, when it received its current name. It is one of Globo 's oldest affiliates, active since 1962, three years before Globo was launched.[18] Uberlândia's TV Triângulo (now Rede Integração) and Goiânia's TV Anhanguera (now Rede Anhanguera) soon followed in 1967[19] and 1968. The now extinct TV Guajará, based in Belém, was launched in 1969, and was followed by TV Verdes Mares the following year.[20] 1968 was also the year in which Globo's branch station in Belo Horizonte, TV Globo Minas, was launched.[citation needed]
Jornal Nacional and the climb to the dominance of Brazilian television (1969–80)
JN, Jornal Hoje and the Plim-plim jingle
The Brazilian journalist William Bonner interviewed José Serra for the Jornal Nacional.
On 1 September 1969, the country and national television broadcasting changed with the premiere of Jornal Nacional (National News), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez. Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" ("Good night") closing established by the hosts. Its success was followed by the launch of Jornal Hoje (Today's News) on 21 April 1971, the same day in which its Brasilia station (TV Globo Brasília, Channel 10) was inaugurated.[21] The program was exclusively shown on the Rede Globo Rio de Janeiro (Channel 4) flagship station until 1974 when it became a nationwide midday newscast. It broadcast its first FIFA World Cup in 1970, the same year in which the Rede Excelsior network closed down, absorbed by Globo. The network's famous Plim-Plim interval sound also debuted that year.[22]
A new corporate image
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The network's 1976 broadcasting scheduling process developed the Padrão Globo de Qualidade (Globo's Quality Standard): two soap operas, followed by its flagship Jornal Nacional, and one to two more drama shows or cinema, comedy programming and others, including Globo Reporter and the late newscasts. The programming schedule would later be adapted for regional affiliates with the addition of local news broadcasts on select hours. The process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the process was inherited by Rede Globo upon Excelsior's closure in 1970). The network's audience share increased in the late 1970s, eventually clinching the top ratings spot of Brazil television. This was the reason Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 11-year-old program (Programa Silvio Santos, The Silvio Santos Program) to Rede Tupi, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. In the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's RecordTV until 1987, on Rede Tupi until 1980, and on TVS, now SBT, until the present day.
The Rede Globo logo used from 18 July 1975 until 2 September 1983
Os Trapalhões began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1975 would also be the first time its present corporate logo was shown: it was created by Hans Donner, and was then a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new corporate logo for the first time with the help of New York-based Dolphin Productions - making Globo the first national network to use the Scanimate system of computer animation and the second TV station in Brazil to adopt it after TVS in Rio de Janeiro, the first TV channel to use the system in 1976. That year also marked the premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series. Its first version ran until 1986, its second version was aired from 2001 to 2007 (both were live-action ones) and from April 2007, it has an animated version as well but the 2000 logo version of Globo that they used turned out to be their last.
The network's second successful FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, still airing before Jornal Hoje, then anchored by Luciano do Valle. That same year, Caso Especial ended its first phrase of broadcasts (it would continue until 1995, under various names), and was replaced by another teletheater program, Aplauso. The decade closed with the premiere of the Domingo Maior (Great Sunday) film block, one of the new programs Globo made for Sundays, the Cinema Especial holiday film specials, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979–83, precursor to the network's local news programs of today. Jornal da Globo was anchored by Sergio Chapelin at the time and aired after JN Second Edition, and now had a running time of 30 minutes. Domingo Global, the musical program showcasting both Brazilian and international music, also made its debut.
At the top: Globo in a changing era of Brazilian television (1980–90)
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As Rede Globo marked its 15th year of broadcasts in 1980–81, it had two major events in its sleeve. Since 1980 was the year that Rede Tupi shut down all of its operations, it surprised many former Tupi viewers and supporters with its anniversary programs. Two of them was the Festival 15 Anos (15th Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões marathon, which gave itself to charitable activities for 8 long hours. It proved to many Brazilians how the network was proving well as the now audience leader in Brazilian television.
Vale a Pena Ver de Novo (It's Worth Watching Once Again), an afternoon drama block, debuted on 5 May that year. Globo Rural, its rural newscast also debuted in the same year, with Carlos Nascimento as its first presenter. By then, it was broadcast weekly, on Sundays. Another debut program was the woman-oriented TV Mulher.
More surprises and shows
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1981 saw the debut of the top-rating comedy program Viva O Gordo with Jô Soares at the helm, one of the network's many mainstay comedies of the decade. Aside from its 1982 FIFA World Cup coverage in 1982, the network premiered the children's show Balão Mágico (Magic Balloon), which ran from 1982 to 1986. It was anchored by the children's musical group Turma do Balão Mágico, whose music struck a chord with its viewers. 1982 saw the Jornal da Globo relaunch in August, after two successive editions. The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with Carlos Monforte as program commentator.
1983 saw the birth of another network hit: Vídeo Show, successfully airing until 2019. Its first program host was Tássia Camargo. The network's daily electronic magazine show (formerly a weekly program from 1983 to 1994), it gives an inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments. Bonner, Chico Pinheiro and Malu Mader were some of the program's early co-hosts. It had its SOS Nordeste (SOS Northeast) campaign which debuted that year led by Renato Aragão of Os Trapalhões, lasting until 1986. Another success was the top-rating drama Guerra Dos Sexos in the evening slots.
Also debuting that year were the Praça TV local newscasts (the names of the program were different depending on the state or locality it was transmitted to; RJ TV, SP TV, MG TV, ES TV, DF TV, BA TV, Paraná TV), aired twice a day and the national version of the network's São Paulo morning newscast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996. By then it had two editions, only broadcast in full then in Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (1977–) and Rio de Janeiro (1983–84 and 1989–) had their own local editions (Bom Dia Praça) of the newscast.
In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982. Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to recap the day's local news in their own networks after Jornal da Globo was aired. By then, Eliakim Araujo and Liliana Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and had Jô Soares as humorist until he moved to SBT in 1988. Also premiering was Praça TV Sunday Editions, lasting until June 1987, which highlighted the news stories of the day and served as Fantastico's preview show in the midday and early evening editions. It was also the year of the Diretas Já (Direct Elections (for president) Now) campaign in some Brazilian cities from March 1983 to April 1984, in which Jornal Nacional had a mistake in carrying news about the campaign's progress.[clarification needed]
1985–89: Globo at 20, countdown to 25
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1985 was Globo's 20th anniversary. It was one of the best years ever for the channel, for various reasons. One reason was the Festival 20 Anos (20 Years Festival) showcase of previous soap operas aired on the network. Other surprises include the record breaking final episode of Roque Santeiro, then its rating-topping series, which in March, after a 10-year absence was finally shown on Rede Globo newer than its planned previous edition, and the debut of Corujão, its programming-ending block of films for all Brazilians, especially the older citizens, now rejoiced by the end of the country's military rule of 21 years. Since it is the last program before sign-off except for some days of the week, films rated for adults are shown here, followed by the network's sign-off plug, showing the next day's programming. SOS Nordeste Urgente ended its run that year, and the network formally announced its replacement, the Criança Esperança (Children's Hope) charity telethon, to be aired the next year.
In 1986, Editora Globo, the Globo publishing house, was established. It holds 10% of the Brazilian magazine market, Brazil's second largest publisher leading in several segments of the market.[23]
1986 was the key year when Xuxa Meneghel's own show, Xou da Xuxa (Xuxa's Show) debuted on Rede Globo. Xuxa, who left the similarly formatted program Clube da Criança on Rede Manchete, joined the network and thus, her show replaced the successful Balão Mágico as a result. It was a hit among children in all the country, airing all week (from Mondays to Saturdays) for seven years until 1992. That year was also the 20th anniversary of Os Trapalhões, which lasted until 1987. The network's other big program was its coverage of the 1986 Copa Ouro, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted. The logo was renovated several times in the years that followed. 1987 saw yet more improved programming debut in all areas. In 1988, Vale Tudo, one of Brazilian television's best dramas, premiered on the channel followed by its Tela Quente (Hot Screen) weekly film block, aired on Mondays.
On 26 March 1989, the network's own Sunday variety program, Domingão do Faustão (Faustão's Big-Sunday), was launched as the network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos. Still airing on Sunday afternoons and evenings before Fantástico. Another newcomer was the Temperatura Máxima film block, airing on Sundays since 1990 (originally airing on Wednesdays). Within the year, so many series and programs premiered on the network and were aired until 1990, but the news programs got a makeover and change of presenters, especially the main newscasts and Praça TV in the local level.
Even Jornal Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus a new studio coupled with the return of Sergio Chapelin to the program as co-presenter, its then anchors, leaving behind co-anchor Leilane Neubarth. All three presenters were replaced by William Bonner and Fátima Bernardes (the latter had already replaced Cordeiro when she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined Fantástico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one of the original presenters. Bonner soon took over as Jornal Hoje principal anchor (replacing Cordeiro) and joined Jornal Nacional as one of the substitute presenters while Fatima stayed with Fantástico until the mid-1990s. They were to be married in 1993, several years after Eliakim and Leila's own wedding. The year ended with hope that next year, the 40th year of Brazilian TV and Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their years-end campaign video commemorating its 25th anniversary, in which most of the network's artists, program presenters and newscasters performed its 25th anniversary theme song. In 1990, Globo turned 25 years old. Some of its shows and programs debuted that same year, together with its anniversary presentation Festival 25 Anos (25 Years Festival) of replayed telecasts of all its best programs in the past 25 years were:
Escolinha do Professor Raimundo (weekday afternoons)
Araponga
A Rainha da Sucata
TV Pirata ended its run that year, because of the loss of the post JN program slot ratings to Rede Manchete's Pantanal drama series, then aired on weekdays from 9:30 to 10:30 in the evening, and was reinstated in 1991. It also broadcast the 1990 FIFA World Cup that same year, and covered the 1990 congressional elections for the National Congress of Brazil.[citation needed]
1991–1992: The countdown to 30 years and Globosat Networks
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1991 saw the birth of Globosat, the Globo Organization's own cable service, of which Rede Globo was but part. By then, it had only 4 channels, compared with more than 30 channels today. Another big surprise also came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its highly successful 7 P.M. soap, which would later become a South American hit. Plantão JN, Globo's own breaking news service was relaunched into Plantão da Globo that year, and Fausto Silva began hosting his own New Year's program. Globo became the official network for The Simpsons when it made its national premiere. Its 6:00 soap opera, Felicidade, marked yet another first for the network because it had a woman director, Denise Saraceni, for the first time in national television drama history.
By the next year, President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams. Globo became the official network for the 1994 FIFA World Cup, and it carried to the television audience all over the nation the journey of the Brazil national football team into its fourth championship. It would be also a great year for its drama and news departments. However, May Day celebrations that year were marred by the sudden death that same day of the nation's Formula One hero, Ayrton Senna, during the 1994 San Marino Grand Prix. As the official F1 broadcaster, it brought the sad news of his demise to the nation and covered its aftermath with special coverages and the huge national mourning for his sudden loss.
1995–1999: Into the 21st century and the 5th century of Brazil
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Globo turned 30 on 1 January 1995. The highlights of the year included the opening of the brand new Estúdios Globo studios and the launch of a new youth oriented program: Malhação, plus its Festival 30 Anos (30 Years Festival) commemorative series. It was the year that Os Trapalhões ended a long successful run on the network, and the Plim Plim interval idents[clarification needed] were updated by various cartoonists for the anniversary. Globo suffered a year of audience losses but in 1996 audience share began to increase until they were the nation's number one network, aided by brand new programs (among them were the telenovela O Rei do Gado and the very popular sitcom Sai de Baixo) and its coverage of the 1996 Summer Olympic Games in Atlanta, coupled with changes in the newsrooms. Globo was the first Brazilian network to have its own news channel, Globo News, which started in the same year. Now based in both São Paulo and Rio de Janeiro, the latter the main headquarters, it broadcast replays of Globo news programs, and had its own news programs and commentaries. The network ratings were threatened by the top rated programming from SBT and Record, but in 1998 the network recovered its top place with its 1998 FIFA World Cup live coverage, although violent images became an issue when its 9 P.M. telenovela Torre de Babel was pulled off the air. Holiday programming was boosted by its New Year's Eve premiere of Show da Virada, Aloysio Legey's creation and Brazil's response to international New Year television celebrations worldwide. That year was also the start of its ground breaking Brazil 500 project aimed at preparing the nation for its 500th anniversary of European discovery.[citation needed]
Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion in revenue in 1992.[24]
2000: Globo at the beginning of the new millennium and the golden year of Brazilian television
2000, the 35th anniversary of Globo, the 50th of Brazilian television and the 500th for Brazil, was highlighted by its TV Ano 50 series honoring the first five decades of Brazilian television, and the Brazil 500 festival concert, the launch of three brand new variety shows (the Saturday afternoon hit Caldeirão do Huck, the late weeknight Programa do Jô with Jo Soares and Altas Horas, with Serginho Groisman, aired on Sunday midnights), new dramas, and its 2000 Summer Olympics coverage, and was capped off by the Titanic two-part premiere in December as part of Cinema Especial (for the first time in Brazilian TV), another ratings record breaker. Globo became a pioneer in reality-based programming with the premiere of two reality programs: Big Brother Brasil and No Limite, the former of which would continue to air for a total of twenty seasons.[citation needed]
2001–2003: The success of O Clone, coverage of the World Cup and the death of Roberto Marinho
2001 started well for Globo, despite a fire at the Xuxa Park set in January that caused the show to end its run.[25] The network had low audience ratings in several programs, two dramas were national hits, and the second version of Sítio do Pica-Pau Amarelo children's program debuted. In the news departments the network covered the 9/11 attacks in the United States, and continued its coverage in the long aftermath.[citation needed]
On 1 October 2001, O Clone debuted and enjoyed both critical and popular success.[26] It was written by Glória Perez and featured a large cast of stars. The telenovela was exported to 91 countries and has also become an international success.[27]
Globo aired the 2002 World Cup as national broadcaster. On 23 November 2002, the Canadian rock band Rush came to Rio de Janeiro, and performed a 3-hour-long set at the Maracanã Stadium. This concert was broadcast live on Globo and later released on DVD.
On 6 August 2003, owner and president of Globo, Roberto Marinho, died at age 98 in a hospital in Rio de Janeiro. His three children assumed leadership of the network in the aftermath and Globo provided national coverage of the mourning that followed up till his burial.[citation needed]
2004–2019: Continued dominance, decline of telenovelas, and Globo vs. Record
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For Globo, 2004 was the beginning of the long decline of viewership support for its legendary telenovelas, but the year was one of the strongest for television drama as telenovelas Da Cor do Pecado and Senhora do Destino made high ratings one after the other.[28][29] The year saw its 2004 Athens Olympics Coverage[30] as well and debuted Brazil TV in the afternoon bringing national news stories for satellite viewers.
The Rede Globo logo used from January 1, 2005 until March 30, 2008
2004–2005 was the year that changed the network's viewers as it marked its 40th anniversary years with mixed feelings, due to the improving situation of Rede Record, to which some Globo talent began decamping.[31] The year ended in a high note for the network: Alma Gêmea[32] and Belíssima[33] scored high audience ratings in drama, and the network transmitted to viewers nationwide the robbery at the Central Bank of Fortaleza via TV Verdes Mares.[citation needed]
2006 started out with the record-breaking live coverage of U2's successful 20–21 February São Paulo concerts, another triumph in the audience ratings. Despite several scandals that rocked the network it did a great job covering the 2006 FIFA World Cup and the Presidential elections of that year. By 2007, Globo began its digital television broadcasts, and several hit programs were aired, including hit 9 pm drama Paraíso Tropical. The network also became the official home for the broadcasts of the 2007 Pan-American Games held in Rio de Janeiro. Globo revised its logo yet again in 2007 (resizing the screen from 4:3 to 16:9), and started using its iconic logo for its O&O stations nationwide. The "Plim Plim" idents also returned after Globo stopped using these idents since 1994. Its Rede Fuso program for states outside the Brasilia time zone launched, affecting programming in these areas.[citation needed]
2009 saw Globo witnessing the victory of Caminho das Índias in the national ratings in the 9 pm slot, which earned it an International Emmy Awards nomination and subsequent win, alongside the high rating 6 pm soap Paraíso, a reboot of the 1982 original, the first 6 pm drama since 2007 to post high audience ratings. The death of Michael Jackson that June was honored with a special Globo Reporter on 26 June, the day after his death, and made an historic effort to broadcast the golden jubilee concert of Roberto Carlos in HD on 11 July. In August, Jornal Nacional celebrated its 40th anniversary. All this happened just as the Globo-Record rivalry erupted yet again late in the year, given several reports on Globo's news programs that countered those on Record that were targeting the network.
The IBOPE ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 and 2008, 26.2% of viewership, although Globo is still the leader network. Its previous 9 p.m. telenovela, Viver a Vida, had an average rating of 37 points,[34] an all-time low for Globo. But eventually overtaken by Passione (2010–11) and Insesato Coração (2011), who obtained an average of 35 points.[35] These indices showed improvement in the ratings of the telenovelas Fina Estampa (2011–12) and Avenida Brasil (2012).[36] In 2005, a Globo telenovela's rating reached 38% but by 2010, another telenovela garnered just 25.4%. Record's telenovelas grew in popularity, as from 6.5% in 2005, the ratings more than doubled to 14% in 2010.[citation needed]
Globo was hit hard in news: Jornal Nacional, Bom Dia Brasil, and Fantástico lost 27%, 20%, and 29% of their audiences, respectively, as three Rede Record news programs (Jornal Da Record, Fala Brasil, and Domingo Espetacular) posed serious competition. In addition, Fala Brasil, as of 2010, has overtaken Bom Dia Brasil, while Domingo Espetacular overtook Fantástico in Goiânia, Belém, and Fortaleza. Telenovelas in the 1980s easily reached over 50 present, Vale Tudo and O Salvador da Pátria being notable examples.[citation needed]
As Globo marked in 2010 its first 45 years, viewers in the Rio de Janeiro area that January and November watched Globo's coverages of the Rio de Janeiro floods and the April attacks by drug gangs, plus the historic arrest that November of two suspects in the Tim Lopes case from 2002. Despite the rising tide of support for Record programs, part of the big triumphs in this anniversary year was the Ti Ti Ti remake, which was one of the year's top rating dramas (also the first HD soap to be produced and made in this format on the 7 pm slot), the first 6 pm drama made in HD, Araguaia, and its JN no Ar project on Jornal Nacional, aiming to viewers nationwide with the newscasts visiting various Brazilian cities. 2011, the year Globo launched its present slogan, saw the historic O Clone rebroadcast on Vale a Pena Ver de Novo, the longest in the historic of that block and a ratings winner in its timeslot. Insensato Coração, the first ever drama to be officially declared a 9 pm Drama (Novela das Nove) after years of titling them as 8 pm soaps, aired with great successes for 8 months that year. Alongside it was the first Globo news program in HDTV, Bem Estar, which debuted that February. April saw the record breaking Cordel Encantado debut episode, resulted in it being one of its highest rating 6 pm dramas to date and a hit among viewers nationwide. Xuxa celebrated her silver jubilee on the network with a special TV Xuxa episode that 2 July – the same day Glee hit Brazilian TV screens.[citation needed]
2012 saw Globo become the national channel for its debut season of the national version of The Ultimate Fighter, followed by yet another number one drama at the 9:00 pm slot, Avenida Brasil, as well as the modern reboot of the 1975 drama Gabriela. That April, the network made an historic overnight telecast of UFC 146 in both analogue and high definition to national viewers.
As the network marked the start of 2015 - its Golden Jubilee - with the unexpected move of Xuxa Meneghel to Record, the celebrations began on 2 January with a special retrospective showing of past miniseries. However, primetime dramas at the 9 pm slot were on the losing edge, especially during the second quarter of the year, given the poor standing of Babilônia against other networks in its time slot, the lowest ever ratings in recent years for a 9:00 pm drama, but would rebound once A Regra do Jogo premiered on 31 August. It won at the New York International Film and Television Festival in April, and the launch that spring of the network's own on demand video site, Globoplay.[citation needed]
2016 saw Globo become the official broadcaster of the 2016 Summer Olympics, the first Olympic Games to be held in South America.
On 8 January 2019, Globo announced that Vídeo Show would be cancelled after 35 years due to declining ratings.[37]
2020–present
Last logo as Rede Globo used for corporate purposes from 6 April 2014 until 29 March 2021. This logo was retired by the TV channel on December 1, 2021.
On 12 March 2020, Globo announced plans to suspend production of all of its existing telenovelas and the vast majority of its series in order to comply with global restrictions that were put in place for the COVID-19 pandemic, with Big Brother Brasil continuing to be filmed without an audience for the remainder of its twentieth season.[38][39][40][41] On 26 October 2020, Globo announced GExperience, an interactive experience in which visitors will be able to go behind the scenes of a live TV show and see memorabilia from Globo's most famous novelas. Building work began in November 2020 and the experience is expected to open in April 2021 at the Market Place shopping centre in São Paulo.[42]
2021
On January 25, Fausto Silva announced that he would retire from his variety show Domingão do Faustão at the end of the year.[43][44][45]
Due to the COVID-19 pandemic, in early March 2021 Globo decided to remove actors over the age of eighty from the recordings of soap operas. Less than two weeks later, actors over 69 were also removed.[46][47]
On March 13, the broadcaster, along with other Grupo Globo vehicles (pay TV, print newspaper, streaming and Som Livre record label), was the target of a false report published by Correio da Manhã about its alleged sale to Grupo J&F, with the intermediary operation by Banco BTG Pactual, estimated at R $ 25 billion, with the objective of maintaining journalism. Globo, J&F and Banco BTG denied the information.[48]
On March 23, the broadcaster stopped recording soap operas and series until April 19, due to the worsening of the COVID-19 pandemic.[49]
On April 1, Globo sold its record label Som Livre to Sony Music for an undisclosed amount.[50] On the 15th, the network started to make available its soundtracks of soap operas and series, in addition to podcasts and songs used in the musical realities in the Deezer application, also creating an exclusive package in Globoplay for subscribers with a free year on the premium account.[51]
On April 28, Grupo Globo replaced the chairmanship of the Board of Directors, which had been occupied by Roberto Irineu Marinho since August 2003, when his father and founder of the conglomerate, Roberto Marinho, died. With the unanimous approval of the Board, his brother João Roberto Marinho assumed the presidency, and Roberto Irineu became vice-president of the group, along with the younger brother of the three, José Roberto Marinho. [52]
On May 27, the rights to all matches in the 2022 World Cup qualifiers were acquired. Until then, the channel held the rights only to matches played by the Brazilian and Argentine teams as principals. The acquisition of the games came to be seen as a counterattack, as the broadcaster lost the bids for the broadcasting rights of the UEFA Champions league (season 2021/22 to 2023/24) and the 2021 Copa América to SBT.[53][54] [55]
Globo's general audience in June was the worst for that month in the network's entire history. With 11.3 points, it was the third consecutive month with decreasing audiences.[56]
On August 6, the network announced the hiring of Marcos Mion to command Caldeirão as of September 4, while Luciano Huck will assume Domingão com Huck, on Sunday, replacing Domingão do Faustão, in the time previously taken by Dança dos Famosos.[57]
On September 28 it was announced the end of Malhação, after 27 seasons. The last unreleased season to air was (Toda Forma de Amar/Every way of loving), which had an early finale due to measures to contain the COVID-19 pandemic. Since then, only reruns such as (Viva a Diferença/live the difference) and (Sonhos/Dreams) have been shown, leading to the cancellation of productions for the seasons (Transformação/Transformation) and (Eu Quero é Ser Feliz/I want to be happy). The station's planning is for a new schedule to replace the teen soap opera time.[58]
On October 25, Globo and CONMEBOL reached an agreement and opted to terminate the arbitration in Switzerland, due to the termination of the contract in August 2020 for the broadcasting rights of the Copa Libertadores between 2019 and 2022. broadcaster may return to participate in negotiations regarding the broadcasting rights of the event between the years 2023 and 2026.[59]
Controversies
Further information: Criticism of TV Globo
It has been popularly alleged that TV Globo's absolute dominance in Brazilian television has allowed its proprietors to influence public opinion in the country, such as during the 1989 presidential campaign, when it broadcast an edited version of the candidates' debate favoring Fernando Collor de Mello to Luiz Inácio Lula da Silva. Globo's history and influence was chronicled in the 1993 British documentary Beyond Citizen Kane, which compared it to that of the fictional character Charles Foster Kane.[60][61][62]
In 1994, Jornal Nacional, Globo's nationwide television news show, was forced by the Superior Court of Justice to read a statement by then Rio de Janeiro's governor, Leonel Brizola. The group was found guilty of defaming Brizola in a newspaper article and on television. The court granted Brizola the right to address a response on Globo's Jornal Nacional, which had Cid Moreira to read Brizola's response.[citation needed]
In 2016, Globo generated worldwide controversy when The Guardian reported that the network had replaced the winner of its Globeleza carnival pageant because she was deemed to be too 'black'. The winner, Nayara Justino, had been selected after winning a vote on one of Brazil's most popular TV shows. Globo denied any wrongdoing.[63]
Logo and identity
Globo's original logo was a stylized star, with shapes evoking the number 4—in reference to the channel number of its original station. In 1966, it was replaced by a circle with a mesh design; in 1969, after becoming a full network, the mesh circle was accompanied by seven interlocking circles in a horizontal row, representing Globo's seven original affiliates. The current Globo logo, consisting of a globe, a cut-out representing a television screen, and a second globe within the "screen", has been used in various forms since 1976, and was created by the German-born Austrian-Brazilian designer Hans Donner (pt; de).[64]
The original version, colored in blue and white, was replaced by a shaded metallic version in 1982. The following year, the same logo gained a three-dimensional version. In 1986, the logo adopted its longest-standing iteration, which rendered the two globes in silver, and fills the "screen" with a rainbow-colored gradient. The rainbow globe logo remained relatively unchanged through 2021, with changes limited to how the spheres and screen were rendered, such as in 2008 (where its materials were made less intricate, and the screen cut-out was made rectangular in reference to the 16:9 aspect ratio and digital television),[65][66][67] and in April 2014, where the metallic shading was replaced by a simpler white gloss, and a solid, two-dimensional version of the logo was used more frequently in marketing. Network staff stated that this version of the logo was intended to make it more "alive" and diverse, and make it better-suited for multi-platform use.[68][69]
In March 2021, as part of a wider reorganization of Globo's media assets, Rede Globo began to phase in a rebranding to "TV Globo" (stylized in lowercase as "tvglobo") via the new promotional campaign "Uma Só Globo" (Only One Globo).[70][71] TV Globo unveiled a revamped logo and identity in December 2021, developed by a team led by new chief art director Ricardo Moyano (who replaces the outgoing Donner). The three-dimensional version of Globo's new logo carries a softer, shaded appearance, and replaces the rainbow motif with variants of the logos carrying different color schemes (such as a light blue version with an orange and pink screen). The new branding will be phased in throughout 2022, and also includes refreshes of other Globo programs and presentation elements (such as its "plim-plim" bumpers)[72][73]
Programming
Main article: List of programs broadcast by TV Globo
Availability
Headquarters of the Globo in Rio de Janeiro.
Headquarters of the Globo São Paulo adjacent to the Jornalista Roberto Marinho Building.
Globo is simulcast in analogue and digital television, in standard definition and 1080i high definition. On 2 December 2007, test simulcasts for 1080i begin in the São Paulo market; Rio de Janeiro, Brasília and Belo Horizonte followed in February 2008, with other capitals following in the next months.[5] Prior to this, Rede Globo had provided 480i standard definition service.[74][75]
Globo is broadcast in metropolitan areas through a number of owned-and-operated stations including Globo Rio de Janeiro (Rio de Janeiro), Globo São Paulo (São Paulo), Globo Brasilia (Brasília), Globo Minas (Belo Horizonte), Globo Nordeste (Recife). Rede Globo programming is also carried into other areas of regional Brazil by 147 locally branded affiliate television networks owned by third-party companies. Rede Globo reaches 98.53% of Brazil.[64]
International distribution
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Launched in 1999 and now with more than 620,000 subscribers,[76] as of 2012, Globo TV International (TV Globo Internacional) has been operating satellite television channels worldwide, including in the Americas, Europe, the Middle East, Africa, and Japan, bringing a mix of entertainment, news and sports programming sourced from Globo TV, GNT, Globo News, Canal Viva, Canal Futura and SporTV, to Brazilian and other Portuguese-speaking people (Lusophones). Two distinct international feeds originate live and directly to viewers around the world from the network's broadcast center located in Rio de Janeiro, the Globo TV Europe/Africa/Middle East feed and Globo TV Americas.[77] A third Globo TV Asia feed originates from Japan by IPC[78] and is based on material recorded earlier in the day from the Americas feed which is replayed on a tape delay schedule more suitable to the Far East Asia time zones.[citation needed]
TV Globo Portugal is a subsidiary of Rede Globo based in Lisbon. It airs three channels for Portugal and the international versions of TV Globo for Europe and Africa. Globo Premium and PFC (Brazilian football) channels are available across platforms as premium channels. A similar basic cable and satellite Globo channel is currently available on NOS platforms on channel 10, as an exclusive due to a contractual agreement. TV Globo channels in Portugal differ from other Globo channels due to contractual agreements with SIC network in Portugal, which holds first run rights to some Globo TV programming such as telenovelas.[citation needed]
In the United States, Globo TV International is available nationwide in standard definition via satellite services (Dish Network, and DirecTV) (which also offer Globosat's Brazil football coverage channel Premiere Futebol Clube) and by Over-the-top IPTV provider Dishworld. In the U.S., various cable operators like Charter Spectrum in New York; Comcast in Miami, Boston, New Jersey; Bright House Networks in Orlando, Tampa; RCN in Boston and Atlantic Broadband in Atlanta carry the channel on their systems as Switched video. In Canada, it is available through Rogers Cable and the NEXTV IPTV service, and in Mexico and South American countries, it can be seen on SKY satellite.[79] Globo TV International was broadcast in Australia and New Zealand via UBI World TV until June 2012 when UBI ceased operations.[citation needed]
Online
globo.com logo
Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil. It broadcast the World Cup 2006 games live in 480i and 480p. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com study[80] and is ranked 104th most accessed site in the world according to Alexa.[81]
Globoplay
Globoplay logo.
Globoplay is a digital video streaming platform on demand created and developed with the idea of Valdir Miranda who registered the domain in 2013 and added an idea for Grupo Globo, which had its launch done on October 26 2015. In 2020, it established a brand of 20 million users and became a national leader in streaming.[82][83][84] The application has been available since November 3, 2015 through the App Store and Google Play. Also, it has a web OS version from LG Electronics.[85] The web version can be accessed on the company's website.[86] In February 2016, the mobile app gained compatibility with Chromecast.[87][88][89] Are being developed for TV's from Samsung, Philips, LG Electronics Panasonic,[85] and in April 2017, a TCL launch of the P2 Ultra HD TV, whose remote control has a power button.[90]
RecordTV (Portuguese: [ʁeˈkɔɾ teˈve]), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking.[1][2] In 2010, it was elected by the advertising market as the fifth largest station in the world in revenues and the eighth largest network in physical structure.[3] In June 2021, it ranked second among the most watched channels in the country in the National Television Panel, behind only TV Globo.[4]
As the main member of the media company Grupo Record, the network is headquartered in São Paulo, where most of its programming is also generated at the Dermeval Gonçalves Theater, and has a branch in Rio de Janeiro, where its telenovelas and other formats are produced at the Casablanca Estúdios (RecNov) complex. Its national coverage is achieved by retransmission from 111 stations, 15 of which are owned by the company and 96 of which are affiliate stations.
The station was inaugurated in the city of São Paulo on September 27, 1953, by businessman Paulo Machado de Carvalho, owner until then of a radio conglomerate, through a concession obtained in November 1950, the year television was launched in Brazil. TV Record was the fourth station to operate in the country after TV Tupi São Paulo (1950), TV Tupi Rio de Janeiro (1951) and TV Paulista (1952). It is the oldest Brazilian television station still in operation today.
During the 1960s, the channel became popular, even leading in audience, with the exhibition of music festivals such as MPB and Jovem Guarda.[5] In this period, Record headed the Rede de Emissoras Independentes (REI), a chain that integrated stations from various locations in Brazil. In the 1970s, the businessman and TV host Silvio Santos acquired half of the channel's shares through a partnership with Machado de Carvalho. In 1989, Record, after being under unfavorable financial situation in the second half of that decade, was sold to Bishop Edir Macedo, founder and leader of the Universal Church of the Kingdom of God.
The new acquisition spurred major investments in the structure of the station, which in the 1990s formed its national network with purchases of channels and affiliations, resulting in its positioning, from 2007 to 2015, as the country's second largest network in audience and revenues until it was overtaken by SBT.[6] As of 2012, both stations began to intensely dispute point tenths and take turns in the IBOPE ranking.[7]
Contents
1 History
1.1 Background
1.2 Launch and first years
1.3 Emissoras Unidas (1959–1967)
1.4 REI and participation of Silvio Santos (1969–1989)
1.5 Decline and sale to Edir Macedo
1.6 Growth and Investment (1990-2007)
1.7 Redesign (2010-2015)
1.8 Current Affairs (2016-present)
2 Teledramaturgy
2.1 Telenovelas
2.2 Miniseries and series
3 Coverage
3.1 International coverage
4 Controversies
4.1 Edir Macedo's Control
4.2 Relationship with Universal Church
4.3 Chute na santa incident
4.4 Accusations of political bias
4.5 Subliminal political propaganda
4.6 Spreading of misinformation
5 Awards
6 References
7 External links
History
Background
Only two months after the arrival of television in Brazil, businessman and communicator Paulo Machado de Carvalho got a permit to operate a new TV channel in the city of São Paulo on November 22, 1950, being granted channel 7 paulistano. At the time, Paulo and his family already owned a large conglomerate of radio stations and took advantage of the name of his then Rádio Sociedade Record to baptize his first television channel; it was decided that the new station would be called TV Record.
To set up the station, modern equipment was provided from the United States that was installed in its studios on Miruna Avenue, in the Moema neighborhood, South Zone of São Paulo. Before going on the air, the channel made some experimental broadcasts months before its inauguration, showing the choir of the Escola Normal Caetano de Campos and the orchestra of the São Paulo Public Force.[5]
Launch and first years
The channel went on air on September 27, 1953, at 8:53 pm. In the first image to be shown by the station, the artist couple Blota Júnior and Sônia Ribeiro descended a staircase and announced the launch of Record. After Blota made a speech, a show started with Dorival Caymmi, Inezita Barroso, Adoniran Barbosa, Isaura Garcia, Pagano Sobrinho, Randal Juliano, Enrico Simonetti's orchestra and several dancers. This musical attraction was presented by Sandra Amaral and Hélio Ansaldo.
In its early operations, the station aired musical (among which, with celebrities such as Nat King Cole, Charles Aznavour, Ella Fitzgerald and Marlene Dietrich), sports, theater, humorous and informative programs. In 1954, the first serial produced in Brazil, Capitão 7, starring Ayres Campos and Idalina de Oliveira, went on the air, remaining until 1966. In 1954, the program Mesa Redonda was created, hosted by Geraldo José de Almeida and Raul Tabajara. In 1955, Grande Gincana Kibon went on the air, being presented for sixteen years.[8]
Emissoras Unidas (1959–1967)
The Grande Avenida Tower, in Paulista Avenue, in São Paulo, is used by Record to transmit its signal in the city and the Metropolitan Region.
With the rapid growth of his new media vehicle, Paulo Machado de Carvalho joined his brother-in-law João Batista do Amaral to establish a partnership between São Paulo's TV Record and Rio's TV Rio (then channel 13 in Rio de Janeiro), originating the Rede Unidas de Televisão (or Rede das Emissoras Unidas). With the creation of the new network, a link was built between the cities of Rio de Janeiro and São Paulo that allowed the connection via UHF signal between Record and TV Rio. It was through this link that TV Record broadcast the Brazilian Turf Grand Prix, directly from the Jockey Club in Rio de Janeiro; the link between the two stations also made it possible to exchange productions between them. With this, Emissoras Unidas would get affiliates and retransmissions throughout Brazil under the leadership of the headquarters of TVs Rio and Record.
In 1958 the first regular program produced by Record and TV Rio was launched, Show 713, an attraction in which the screen was divided in half, with each side belonging to each station. The program featured interviews, news reports and musical numbers from the two stations' hometowns. Record ended the 1950s by inaugurating its Teatro Record on Rua da Consolação, which would later be used for musical presentations and program recordings.
The station entered the 1960s by pioneering the inauguration of the new federal capital Brasilia, becoming the only TV station outside the new city to broadcast the event, which included interviews with several Brazilian politicians at the time, including then-president Juscelino Kubitschek.[9]
However the station's headquarters in Moema would come to suffer a fire in May 1960, causing Rede Unidas to air more attractions from the co-generator TV Rio while Record recovered. It was the first of a series of six fires that Machado de Carvalho family's channel would face, the most serious being in July 1966, where several reels of archival tapes were lost.[10] Despite these bad times, the station managed to achieve great prestige by showing several attractions during the 1960s, especially music programs such as O Fino da Bossa and the classic MPB Festivals where several renowned artists such as Gilberto Gil, Caetano Veloso, Chico Buarque, Elis Regina, among others, performed amidst the strong military dictatorship in the country.
With the emergence of TV Globo and the growth of its rival TV Tupi, Record sees its audience gradually decrease. However, the station manages to launch a few more audience hits, such as Família Trapo with Ronald Golias and Jô Soares, and the news program Repórter Esso. The Teatro Record in Consolação suffers a fire that forces Record to transfer the São Paulo headquarters to Augusta Street, closer to downtown São Paulo.
REI and participation of Silvio Santos (1969–1989)
Record TV logo in the 70s
The businessman and television presenter Silvio Santos was co-manager of the network in the 1970s.
Due to disagreements between the directors of TVs Rio and Record (because the Rio de Janeiro channel had acquired productions from Tupi, then a rival of the Machado de Carvalho family station), Emissoras Unidas was extinguished in 1967. Later, however, the two stations reconnected and founded the Rede de Emissoras Independentes, which became known by the acronym REI. Immediately after this, businessman Silvio Santos acquires half of Record and uses it to show some of his programs (since the entertainer had lost space on other television channels). Despite initially not agreeing, the former owners of Record end up accepting the agreement for Silvio to co-operate the station.[11]
By this time, TV Record had considerably lost its audience to TVs Tupi, Globo, and also João Saad's recent Rede Bandeirantes. Shortly afterwards, TV Rio was disconnected from the Emissoras Independentes and Record became the only generator of the Network. The Rede de Emissoras Independentes broadcasts the 1970 FIFA World Cup directly from Mexico, marking the first World Cup to be transmitted by Record. The channel also brings to its cast of artists the animator Chacrinha.
But with the decline that was gradually affecting Record, the channel decided to sell its theater in Rua Augusta in downtown São Paulo. Meanwhile, Silvio Santos inaugurates a new TV channel in Rio de Janeiro called TVS and starts to exchange productions of this channel with Record. With the simultaneous debut of Programa Silvio Santos on TVS and Tupi in 1976, the entertainer began to have more comfort to present the attraction. In 1978, Paulo Machado de Carvalho acquired concessions to operate two more television channels for TV Record: channel 4 in Franca and channel 7 in São José do Rio Preto. In 1980, Record premieres the Silvio Santos Program together with TVS.
Decline and sale to Edir Macedo
With the bankruptcy of Rede Tupi, Silvio Santos won some concessions from the former broadcaster from the federal government and founded his own television network, SBT. The businessman and entertainer, together with Paulo Machado, starts managing channel 9 in Rio de Janeiro (which had also won the bidding process), which was transformed into TV Record Rio de Janeiro in 1982, becoming the channel's fourth TV station (since the other two stations in the countryside of the state already existed, besides the headquarters in São Paulo). Both stations belonged to the now relapsed Rede de Emissoras Independentes, which until then had a very low audience.
After SBT was founded, in 1981, TV Record São Paulo became a second plan for Silvio Santos, but the Machado de Carvalho family, co-owners of the channel, insisted on investing in the small station. In 1983, the program Especial Sertanejo premiered, under Marcelo Costa's command, while journalism remained the station's flagship with the premiere of Jornal da Noite. In 1985, SBT was nationally consolidated when it debuted its national network programming via satellite for all of Brazil, through Brasilsat, Embratel's exclusive channel. In 1986, Record broadcast its second World Cup in a pool with SBT directly from Mexico. In 1987, at the same time that the Silvio Santos Program stopped being shown on Record (and started being shown only by SBT), Silvio Santos stopped injecting 70% to 80% of his participation in TV Record of São Paulo, even removing channel 9 of Rio de Janeiro from the hands of Machado de Carvalho.
In the year 1989, the then Rede de Emissoras Independentes that still continued to be led by TV Record de São Paulo succumbs to its crisis and is extinguished. With this, the channel fell into ostracism and Record became a local station again, leaving only the station in São Paulo and the other two in the interior of the state, since channel 9 in Rio de Janeiro had become TV Corcovado.
With Record already suffering a serious crisis and on the verge of bankruptcy, Silvio Santos convinces Paulo Machado de Carvalho to put the station up for sale. Until that time, besides the very low audience, the channel earned 2.5 million dollars a year, but had debts that exceeded 20 million.
Soon after learning about the sale of the channel, the leader of the Universal Church of the Kingdom of God, Edir Macedo, became interested in buying Record. At the time, he was in the United States and learned about the sale of the station from his lawyer Paulo Roberto Guimarães. Macedo appointed pastor Laprovita Vieira to be the intermediary of the purchase of Record. Laprovita had a meeting with Demerval Gonçalves, representative of Silvio Santos and Paulo Machado de Carvalho, at the station's old headquarters in the Moema district of São Paulo; the negotiation was quick. Besides TV Record, Edir Macedo also acquired Rádio Record, which, like the television channel, was in bad shape and also belonged to Machado de Carvalho's family and to the Silvio Santos Group.
A meeting was held with lawyers from both parties, which was attended by Laprovita, Edir, Silvio Santos and his partner Paulo Machado de Carvalho. The requested amount was accepted by both parties, both Edir Macedo and Silvio Santos' representative. Days later, Silvio Santos regretted the sale, but he was aware of Record's precarious situation and had no other way out, since both he and Paulo Machado de Carvalho were still unable to pay Record's debts. Some creditors threatened to file for bankruptcy for the chaotic situation the channel was in.
After the sale, it was rumored that Record would become a channel with completely religious programming which would be used by UCKG, founded by Edir Macedo. However, this did not actually happen, but until today the station shows some evangelical content, especially in the early morning hours. The new directors of the station after the purchase, together with Macedo, decided to continue the station's commercial activities.
The deal led to the creation of Central Record de Comunicação (now Grupo Record), which became the main media conglomerate controlled by Macedo himself, which today includes, besides Record TV and Radio, the portal R7, Record Entretenimento, Record News, among others.
Growth and Investment (1990-2007)
Lula and Edir Macedo at the opening ceremony of Record News
Record TV logo from 2007 to 2012
After its sale, TV Record went through drastic changes: a new visual identity was presented in July 1990 and a reformulation in its programs that managed to recover its lost audience. The station started its national expansion when it began transmitting its signal via the BrasilSat A2 satellite, also distributing its programming to satellite dishes. The channel became Rede Record and began to acquire its own stations, affiliates and retransmitters for its new network.
In 1995, the station moved to its current headquarters in Barra Funda by acquiring the very modern CBI studios. During this period, the company hires several artists to fill its programming grid, among whom Eliana, Raul Gil, Gilberto Barros, Ratinho, Milton Neves and several others became famous. Record becomes the third place in the national audience, surpassing Band and the already bankrupt Rede Manchete.
In 2004, the network decided to bet on a new phase aiming for more ratings. With the slogan On the way to leadership, Record begins to expand its attractions by producing renowned programs, new vignettes, and telenovelas that become popular. Among the successes of this new phase, the productions A Escrava Isaura, Prova de Amor, Vidas Opostas and Caminhos do Coração (which was divided into three seasons due to its huge audience) stand out.
On September 27, 2007 Record News, the first news channel on Brazilian broadcast TV, was inaugurated, occupying the signal of the former Rede Mulher. On the day of the foundation of the group's new network, the governor of the state of São Paulo José Serra, the mayor of the city of São Paulo Gilberto Kassab, the then president of Record Alexandre Raposo, the owner Edir Macedo and the president of the Republic Luiz Inácio Lula da Silva were present. The inauguration ceremony of the new channel was broadcast by Rede Record inside Jornal da Record, as well as Record News itself.
Redesign (2010-2015)
Record TV logo in 2011
Recording the program Hoje em Dia in 2015
In early 2010, a RecordTV helicopter crashed inside the Jockey Club in São Paulo after suffering a breakdown. The aircraft was in that region to cover a robbery that had occurred in the Morumbi neighborhood, South Zone of São Paulo. The pilot of the helicopter, Rafael Delgado Sobrinho, died on the spot and cameraman Alexandre Silva de Moura "Borracha" was taken in serious condition to hospital; the two occupants were rescued by Globocop from TV Globo.[12] Rede Record lamented the incident at the time and closed the Jornal da Record program in silence, without even wishing good night to its viewers.[13]
In 2010, Rede Record had revenues of 2.7 billion reais, exactly 25% more than in 2009. In 2011, the network had revenues of 3.5 billion reais, and in 2012, 1.72 billion reais. The information is from the network's commercial vice president.[14]
In 2012, Record exclusively broadcast the 2012 Olympic Games in London and the unprecedented 2010 Winter Olympics in Vancouver. It was the first time that rival Rede Globo was left out of the broadcast of an Olympics.
In 2013, Record underwent a reformulation, which eventually resulted in the change of the broadcaster's top command. Alexandre Raposo was eventually fired and in his place Luiz Cláudio Costa came from TV Record Brasília to the position of president. Another important change in command was that of Honorilton Gonçalves, by Marcelo Silva in the position of vice president of Record. After spending 2012 without much profitability, the company hired a consulting service to reformulate its market strategies.
Current Affairs (2016-present)
Headquarters of RecordTV, in São Paulo
To mark a repositioning of the brand, Record, on the night of November 24, 2016, during the broadcast of Jornal da Record, presented to the public its new visual identity. The news program showed a report on the change in the brand and the station's slogan, which is now "Reinventing is our brand". The station's name was also changed to Record TV. The change occurs to consolidate Record TV's image as an avant-garde and multiplatform station, linked to the television of the future and to reaffirm that its performance goes beyond the borders of Brazil and reaches more than 150 countries with its signal. In addition, products such as soap operas and miniseries are exported to countries on all continents.[15]
Teledramaturgy
Telenovelas
Main article: List of RecordTV telenovelas
Entrance to the Casablanca Estúdios complex, in Rio de Janeiro.
The first telenovela produced and aired by Record was the 1954 novella A Muralha. Between 1954 and 1977, the channel had produced seventy-eight telenovelas. In this first period, still in the era of Silvio Santos and Paulo Machado de Carvalho, the highlights were Os Deuses Estão Mortos and As Pupilas do Senhor Reitor, the latter being, according to Unicamp, the soap opera with the highest audience in Record's history. The last production of the network in this first phase was Meu Adorável Mendigo of 1974, a plot that closed the teledramaturgy core in the network, which was dismantled and the professionals dismissed after this period. In 1977, however, the network aired O Espantalho, a partnership with Ivani Ribeiro, who had started at the channel in 1954.[16] Between 1999 and 2004, eight additional telenovelas were unassumingly produced, originating from Record's partnerships with independent companies.
Bianca Rinaldi with the costume of the main character Isaura from the telenovela A Escrava Isaura.
On May 10, 2004, Herval Rossano was hired as general director of teledramaturgy and began to guide the network in restructuring, promoting investment in the purchase of state-of-the-art equipment, new studios and expansion of the team, in addition to the acquisition of a cast of rising authors and new qualified actors.[17] The director presented the proposal of seven plots by different authors before the choice of which one would restart dramaturgy at the network was made. Besides the debut telenovela of this new phase, A Escrava Isaura, several other productions stood out, such as Vidas Opostas, Prova de Amor, Amor e Intrigas, Chamas da Vida and Caminhos do Coração.
In 2015, the plot Os Dez Mandamentos, the first biblical telenovela of the network and of Brazil, was produced. Os Dez Mandamentos was an immediate success and made history in Brazilian television. With the soap opera, the network broke an audience record by surpassing Globo's main soap opera for the first time in 40 years. With the success of the soap opera, Record TV decided in October 2015 that the 8:30 PM time slot would be dedicated only to biblical productions. The soap opera was also broadcast in several countries (such as in Argentina by Telefe).[18]
On January 19, 2021, with the launch of the soap opera Gênesis, Record managed to beat its competitor in two capitals and make one of the most followed productions in the world.[19]
Miniseries and series
Record TV has so far aired more than 20 series, serials and miniseries in its different phases, since the 1950s. Also, since the restart of the network's teledramaturgy core in October 2004, besides telenovelas, some series and miniseries have been produced, mostly with a biblical or police theme.
Coverage
Record TV currently has 15 of its own stations and 96 affiliates, for a total of 111 stations. It was one of the pioneers in Brazil in digital transmission.
International coverage
Main article: RecordTV Internacional
Journalist from Record TV during the recording of a news story in Pretoria, South Africa.
Created in 2002, Record Internacional is present in 150 countries and carries programs that are successful in Brazil. Record Internacional contains six channels that carry a digital signal around the world, and 17 stations. The station is also an affiliate of CNN International.[20]
In Africa, Record is in Mozambique, Uganda, Cape Verde, Guinea-Bissau and Madagascar. In Mozambique, TV Miramar, which is part of Record International, has 10 stations and has several very successful local programs. Additionally, the station also broadcasts to all of Asia, and this coverage is done by two satellites: Asiasat 2 and Jsat.
In the United States, coverage is provided by the NSS-806 and EchoStar satellites and is distributed by Comcast and Dish Network. In Europe, Record is the only Brazilian television available without any subscription fees. Coverage reaches all countries on the continent.
Controversies
Edir Macedo's Control
Edir Macedo in 2007
The sale of Record in 1989 to businessman Edir Macedo is still controversial: the Federal Police conducted an investigation in which they discovered that part of the money used by Macedo for the purchase of the station consisted of interest-free loans from his Universal Church. The leader of the UCKG was sentenced to pay a fine for not having declared this money.[21] In 1992, the station's studios, still located in Moema, suffered another fire in which several documents related to the sale of Record were lost, causing the transaction to owe more satisfactory explanations.
In 1992, Edir Macedo was arrested shortly after holding a service at the Templo Maior of the Universal Church in the Santo Amaro neighborhood of São Paulo on charges of charlatanism, stelionism, and injury to popular belief." The then-new owner of Record was jailed for 11 days and was released for lack of evidence, later getting rid of the charges. In late 1995, Macedo was once again the target of controversy when he appeared in a video recorded in 1990 by a former member of the UCKG and aired on TV Globo, where the spiritual leader appeared teaching other pastors to convince believers to donate money to his church. With the video's virality on the Internet, Macedo tried to petition the courts to have copies of the Globo report removed from YouTube, but had his request denied.[22]
In 2008, the UCKG was accused of money laundering and its members, including Edir Macedo, were charged for gang formation. The case gained notoriety, mainly, because it was heavily aired again by Rede Globo within Jornal Nacional. In response, Record presented within its Jornal da Record several old accusations that Globo had as its alleged links in the result of the 1989 elections for president and also with the Military Dictatorship. The case was later dismissed and Record again criticized Globo for not reporting Edir Macedo's innocence.[23]
According to Forbes magazine, Edir Macedo is the richest pastor in Brazil, with a net worth estimated in January 2013 at almost two billion reais. The Universal Church of the Kingdom of God (UCKG) and Edir Macedo contested and stated in a note that, although the Record Network is owned by him, Macedo would not be remunerated or participate in profits or any other financial resources coming from the station and that they would be reinvested in Record. His only sustenance would come from the church through the "per diem" paid to pastors and bishops by the institution and from the copyrights of the books he authored.[24]
In 2007, the newspaper Folha de S.Paulo pointed out that Macedo was the largest holder of concessions in the Brazilian electronic media, with 23 television stations, including Rede Record, and 40 radio stations, and that the conglomerate's financial extension, registered in the then tax haven of Jersey Island, would serve for "money laundering" of tithes received by Universal.[25]
Relationship with Universal Church
According to the investigation, at least 50 companies, such as radio and TV stations (especially Rede Record), printers and tourism agencies controlled directly or indirectly by members of the Universal Church of the Kingdom of God are benefited by donations made by believers of the UCKG throughout the country.
The Universal Church, along with Rede Record and Folha Universal, the main media outlets linked to the UCKG, have also had numerous editorial conflicts with several other media outlets in Brazil, among them the portal UOL, Veja magazine, Folha de S.Paulo newspaper and especially Rede Globo. Edir Macedo stated to IstoÉ's website that the Rio de Janeiro broadcaster is one of Universal's biggest enemies.
Chute na santa incident
At dawn on the holiday of October 12, 1995, the day of Our Lady of Aparecida, celebrated by Catholics, the program O Despertar da Fé, produced by the Universal Church led by Edir Macedo, owner of the network, was aired on Rede Record. During the broadcast, the televangelist Sérgio von Helder kicked and hit an image of the Saint that he had bought. In addition to assaulting the image, Sergio stated that "God could not be compared to such an ugly, horrible and disgraceful 'doll'."
The incident was reported by Jornal Nacional of competitor Rede Globo the following day, causing great national repercussion. The fact was widely criticized not only by Catholics, but also by other religions, being reported as religious intolerance. At the time, Edir Macedo even offered space on Record to some Catholic leaders as an apology, but they refused. Later, Macedo claimed that he was suffering religious persecution from the media, especially from TV Globo, saying that Roberto Marinho's network had turned him into a "monster".
Accusations of political bias
Edir Macedo alongside Jair Bolsonaro and Silvio Santos during the 2019 Homeland Day celebrations.
As in previous governments, Edir Macedo positioned himself pro-government when Bolsonaro came in first place in voting intentions in 2018. Folha de S.Paulo found out, together with other journalists from Record TV, that conflicts were occurring in its journalism editorial line to favor Bolsonaro from politically biased information. Until that moment, neither the station nor the journalism sector officially supported the politician. Due to this, still in 2018, the director of Jornal da Record resigned.
Writing for The Intercept Brasil, João Filho questioned the increased inflow of public money to Record TV and other stations in which the owners appear on Bolsonaro's side. Before the current administration, more money was spent on the broadcasters from their audience, but the method was canceled without reason.
On January 15, 2020, it was revealed by Folha de S.Paulo that Fabio Wajngarten, head of the Social Communication Secretariat of the Presidency of the Republic (SECOM), received, through a company of which he is a partner, money from TV stations and advertising agencies that have contracts with Jair Bolsonaro's government. Among them are Rede Bandeirantes and Record TV. Such fact entered the analysis of Reporters Without Borders, which analyzes Bolsonaro's attacks directed at the press.
In June 2020, a survey released by Agência Pública confirmed that Record TV, alongside other evangelical broadcasters and pastors supporting the government, received the most advertising funds from SECOM, in all it was 30 million reais. Record TV also received money to publicize the "Positive Agenda", an advertisement to convey a favorable image of the government to the population. Another pro-government marketing piece broadcast on the station was "Amazon Day," after the Bolsonaro government received international criticism with the burning in the Amazon.
According to a survey done by Poder360, Bolsonaro granted 102 exclusive interviews to media outlets, even though he claimed to dislike the press. Band was the most attended, followed by Record TV, SBT and Jovem Pan.[26]
Commenting on how Record TV news outlets reported on Marcelo Crivella's arrest, Ricardo Feltrin, a columnist for UOL, pointed out that Record TV journalism lacks credibility because it is linked to Universal:[27]
Last year this column wrote about some of the reasons that do not allow Record's journalism to demonstrate impartiality and credibility.
The biggest one, no doubt, is the fact that the network is umbilically linked to the Universal Church of the Kingdom of God.(...) Today, December 22, the situation happened again, but in an inverse way.
While all TV stations and websites in the country were following the arrest of Marcelo Crivella, mayor of Rio de Janeiro, bishop of Universal and nephew of Edir Macedo, Record was using its journalism to "gild" the pill.
In all stations the headline was obvious and clear: "Marcelo Crivella is arrested".
On Record's "Fala Brasil", however, the call to the news was:
"Mayor Marcelo Crivella is taken to Police City."
It is hard to believe in coincidence or simple editing error. This is the face of Record's journalism, this is the truth.
Record's treatment to the news had immediate repercussions in social networks and internet users.
The network was criticized for supposedly trying to "pass the rag" or distort an established fact: the arrest was treated only as "driving".
— Ricardo Feltrin
Subliminal political propaganda
In October 2020, the electoral judge Luciana Mocco Moreira Lima prohibited Record TV from continuing to make political propaganda with the use of subliminal advertising. A subliminal advertisement for Mayor Marcelo Crivella, candidate for reelection in the city of Rio de Janeiro and who is the nephew of the station's owner, Bishop Edir Macedo, was circulated by the station and on its website. In the campaign, Record presented its new WhatsApp number, which ended with 1010, 10 being the party number of the politician. The judge recalled that a similar fact occurred in 2014, in the election for mayor of Rio de Janeiro, in which a vignette was suspended by the Electoral Justice, which advertised the Psalm 22, when the number of Crivella, at the time, was also 22.[28]
Spreading of misinformation
According to the February 26, 2021 Radar To Facts, Record TV and other media outlets have helped drive misinformation about the COVID-19 pandemic by posting interviews with doctors on YouTube defending drugs with no proven effectiveness or with criticism of wearing masks.[29]
Awards
ExxonMobil Journalism Award
2005: Esso Special for Telejournalism, granted to Leandro Cipoloni, Antonio Chastinet, Steve Ribeiro, Luiz Mendes and Paulo Nicolau, for the report "Imbroglione - The Phantom Citizen".
2008: Esso Special of Telejournalism, awarded to André Felipe Tal, Ricardo Andreoni, Jorge Valente and Marcelo Zanini, for the report "Dossiê Roraíma: Pedofilia no Poder"
2020: King of Spain, awarded for the third time to the broadcaster, but this time for the report "A Besta", from Câmera Record.
The Sistema Brasileiro de Televisão (SBT; Brazilian Portuguese: [sisˈtẽmɐ bɾɐziˈlejɾu dʒi televiˈzɐ̃w / ˈɛsi ˈbe ˈte]; Brazilian Television System) is a Brazilian television network founded on August 19, 1981, by the businessman and television personality Silvio Santos.[5][6] The company was established after a public tender by the Brazilian Federal Government to form two new networks, created from revoked concessions of the defunct Tupi and Excelsior networks.[7] SBT was funded in the same day that the concession agreement was signed, and that the act was broadcast live by the network, so that this was his first program aired.[8][9] Before acquiring the concessions of the four station that were to form the SBT, Grupo Silvio Santos had since 1976 the concession of Rio de Janeiro's channel 11, known as TVS Rio de Janeiro (now SBT Rio), which was a fundamental step to give life to SBT.[10][11]
In April 2018, SBT was the second-most watched television network in Brazil, behind Globo.[3] Throughout its existence, the network always occupied the space in the audience ranking, except between 2007 and 2014, when the Record network took the post.[12][13][14][15][16][17] SBT has a total of 114 broadcast television stations (O&Os and affiliates) throughout the Brazilian territory,[6][18][19] and is also available through pay television operators (cable and satellite), free-to-air signal on satellite receivers and also through streaming media in their mobile application (Android, iOS and Windows), applications for smart TVs and its website.[19][20][21][22] Also on their website, its programming is available in video on demand for free, also available from the video-sharing site YouTube since 2010.[23][24] In March 2017, the 43 channels of SBT on YouTube accumulated 20 million subscribers and 70 billion minutes watched.[25]
SBT broadcast in their programming a wide variety of television genres, whereas its own material generally stand adjacent to the entertainment.[20] Foreign programming, mainly the telenovelas produced by the networks owned by the Mexican conglomerate Televisa, are part of their program schedule.[26][27][28][29] It is the only commercial television broadcaster in Brazil which airs children's programming, even arranging a partnership with the U.S. The Walt Disney Company, in which the company provides two hours of daily programming for the network.[5][30][31][32][33][34] The network also possess times for the television news, producing in all three daily newscasts, a weekly news program and a weekly newscast.[35][36][37]
The network owns the CDT da Anhanguera, a television complex located at kilometer 18 of Rodovia Anhanguera, in Osasco, São Paulo, occupying an area of 231 thousand square meters.[38] This is the third largest television complex in size installed in Latin America, being smaller only that the studios of TV Azteca, in Mexico, and the Estúdios Globo.[39]
Contents
1 History
1.1 Before SBT
1.2 1980s
1.3 1990s
1.3.1 Ad campaigns
1.4 2000s
2 SBT staff
3 Programs
3.1 History of programming
3.2 Soap operas
3.3 Reality and game shows
4 Stations
5 References
6 External links
History
Before SBT
Rede Tupi, channel 4 in São Paulo, began operations in 1950. In 1962 (when he began his first TV program), Silvio Santos produced his own programs on Tupi, TV Paulista and on Rede Globo beginning in 1965. Soon enough, he started plans to have his own television channel. His production company, Estudios Silvio Santos Cinema e Televisao, was successful on Tupi, Globo and (since 1972) on RecordTV (where he then owned half of the company's stock).
In 1976, with help from humorist and friend Manoel de Nóbrega (who had a show on Rede Globo and was part of Bau de Felicidade), Santos obtained a license for his own station: Rio de Janeiro's channel 11, known as "TV Studios" or "TVS". Soon after its launch, its flagship program (Programa Silvio Santos on Sundays) plus the late night Silvio Santos Diferente on weekdays began to be broadcast (Santos left Globo the same year). Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS). The new channel debuted on May 14, 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first Scanimate idents and promos for the channel - making it a pioneer station in the country when it came to computer animation. While during its early years the network studios were based in Rio, all program production for TVS transferred to São Paulo in 1978–79.
Headquarters of SBT in Rio de Janeiro.
When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5. SBT was created, launching on August 19, 1981, but using the TVS name until 1990 for some of its stations. Until the formation of SBT, the Silvio Santos Group also had a station named TVS in Nova Friburgo, serving viewers in the northern and western parts of the state, this was also its first branch station, having opened in 1979.
In 1978, Minas Gerais's TV Alterosa became one of SBT's broadcast-affiliate networks, the first affiliate station for the channel. Some later affiliates were adopted from Rede Tupi after its closure on July 18, 1980, by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions. When Tupi closed, Programa Silvio Santos moved to Record but continued simulcasting Sundays on TVS Channels 11 and 3, as well as on yet another SS Group station - Channel 9, purchased from TV Continental. Santos began the network's expansion efforts, convincing stations to become SBT and Record affiliates. The official launch of the network on August 19, 1981, also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the American Broadcasting Company) and dual branding (SBT being the official name of the network while TVS being the station branding in its 3 founding stations), and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city. The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.
The Matos decision also gave the network the Sumare studios of Tupi for drama production. By the time of the 1981 launch SBT had 18 affiliate channels nationwide.
1980s
Former headquarters of SBT in São Paulo
During the 1980s SBT established itself, contracting popular hosts and airing a mix of its own and Televisa programming (especially Mexican telenovelas and comedy shows such as El Chavo del Ocho and El Chapulín Colorado). It climbed to second place in the Brazilian ratings (except in Rio de Janeiro, where Rede Manchete occupied that position). Moreover, it hosted the Brazilian version of Bozo for kids plus even let ex-Tupi program presenters bring their shows over to the fledgling network.
1985 would see SBT score a historic victory with the broadcast of the Australian miniseries The Thorn Birds, and TVS Channel 4 São Paulo became SBT Channel 4 São Paulo thus becoming a truly national network with the introduction of satellite broadcasts.
In March 1986, the network premiered its new talk show, Hebe, with Hebe Camargo as host; the show was formerly on Rede Tupi and Rede Bandeirantes. It became one of the network's longest-running programs, running for over 24 years; the final show was at the end of 2010, when Camargo ended her contract. She had a spin-off show, Hebe por Elas (Hebe for All), during the early 1990s. The death of Flavio Cavacante, one of the network's pioneer presenters, just days after his May 22 episode of his own program shocked the nation so much that on the day of his funeral the network started transmissions only in the afternoon in his honor.
In 1987, Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers. During that year (in response to the high popularity of Rede Globo's Xou da Xuxa on weekdays), SBT began increasing its child-oriented programming with programs such as Oradukapeta, Show Maravilha and the Do Re Mi series. Nearly all SBT kids' programs had female presenters (different from the format of Xou da Xuxa), because Oradukapeta was hosted by Sergio Mallandro (also a Show de Calorous judge).
The network also launched its slogan "Quem procura, acha aqui", modeled on NBC's three-year "Be There" campaign project from 1983 to 1985. The slogan lasted for three seasons, with a new promo each year. The theme used each year corresponded to NBC's theme for its project:
1983–1987: NBC's "Be There", with SBT's first installment of "Quem Procura Acha Aqui"
1984–1988: NBC's first installment of "Let's All Be There", with SBT's second "Quem Procura Acha Aqui"
1985–1989: NBC's second installment of "Let's All Be There", with SBT's third and final "Quem Procura Acha Aqui"
Even all program adverts were also modeled on the NBC ones, with the 1989-90 edition seeing the program talents saying the day the program will be aired followed by the phrase No SBT (On SBT) with the program time being shown, this style was carried on to 1990.
1987 also was the year that the network began to change its corporate branding from TVS to SBT, and the 2nd year of its "QPAA" campaign resulted in the logo being relaunched, now with slanted colors on the circle (similar to ABC's 1987-88 logo and its "Something's Happening on ABC" campaign).
Humorist Jô Soares was brought in from TV Globo in 1988, introducing a late-night talk program to Brazilian TV with his 11:30-pm show entitled Jô Soares Onze e Meia. Also signed was Boris Casoy, who became the first news anchor in Brazil with his TJ Brasil newscast (which succeeded Noticentro, the network's first newscast with Antonio Casale) and ex-Balão Mágico member Simony.
In 1988, Santos prevented host "Gugu" Liberato from signing with Globo after Liberato hosted SBT's big weekend hit Viva a Noite since 1986. This was widely seen as indicative that Gugu would be Santos' successor on Sunday afternoons, reinforced by the extended timeslot of Gugu's future program Domingo Legal. As a result, Programa Sílvio Santos adopted the dual-presenter format, with Gugu hosting segments such as the Brazilian version of Double Dare, called Passa ou Repassa (known for its "Torta na Cara" segment) and Cidade contra Cidade. SBT broadcast the 1988 Summer Olympics, two years after its 1986 FIFA World Cup coverage.
1990s
The TVS brand was merged into the SBT brand in 1990; the name change was seen in a new campaign ad modeled on NBC's "Come Home to NBC" campaign of 1986–87, which premiered early that year, and in August on TV station identifications celebrating SBT's ninth year of broadcasts (that year, Silvio Santos sold Record as a national network) and it also broadcast the 1990 FIFA World Cup. 1991 saw the beginning of its newscast Aqui Agora and Serginho Groisman's Programa Livre variety show, just a few of the many successes for the year even as the network's São Paulo studios suffered damages due to massive floods that hit the city. In 1992 SBT and Rede Globo jointly broadcast the 1992 Summer Olympics nationwide, with a grand advertising campaign for the Brazilian national team. Despite problems and even the transfer of talents to other stations (such as the then resurgent Rede Record), the 90s proved to be a boom for the network.
SBT invested in its own telenovelas and remakes of successful ones from foreign networks (most notably Chiquititas), variety programs, news and current affairs, and broadcast rights for sporting events (including the Copa Mercosur, Copa do Brasil and Champ Car). It signed host Carlos "Ratinho" Massa in 1998, obtained more Mexican productions and launched game shows (such as Show do Milhão) in 1999. By the end of the decade SBT held second place in the Brazilian ratings, after Globo, strengthed by a brand new and technologically advanced television complex, the CDT da Anhanguera, inaugurated in 1996, just in time for its 15th anniversary.
Ad campaigns
American and Australian imports
The 1990s were SBT's most fruitful decade for American-style ad campaigns:
1987–1990: NBC's second installment of "Come Home to NBC", with "Vem Que é Bom" with the graphics of 1988's "Come Home to the Best, Only on NBC"
1986–1991: NBC's first year of "Come Home", with "10 anos com você" (the 10th-anniversary slogan)
1990–1991 and 1993–94: CBS's second year of "Get Ready for CBS" with "Se liga no SBT". On January 20, 1991, the Australian Network Ten launched "That's Entertainment" to coincide with a logo change, using in-house music and similar graphics
1989–1992 and 1995: ABC's first year of "America's Watching ABC" became "Fique ligado no SBT". In 1992 Ten launched "This Is It" with its promo based on the music from "America's Watching", in a different key with different instrumentation and vocals.
Domestic campaigns
In 1992, the one-minute spot "Aqui Tem" was launched for network-wide use. The promo featured an in-house soundtrack (with similarities to NBC's "Come Home to the Best, Only on NBC" campaign of 1988–89) and graphic elements from NBC's 1991 campaign, "The Place to Be".
In August 1996 SBT launched a new logo (replacing its multicoloured stripes with solid colours) and relaunched "QPAA" with a new slogan, "Tudo Pra Você", for its 15th anniversary.
In 1997, SBT made its new graphics based on ABC's 1996 campaign, Watched by More People.
In 1998 the network released "A cara do Brasil", with new graphics and soundtrack.
In 1999 the network produced "Na nossa frente, so você", with new graphics and music. The 64-second promo was used on-air for the first time in 2000; the slogan was used until 2004 with two songs composed for this. The 1st campaign spot (1999-2000) mirrored the Nine Network's 1997 promo spots but with an original soundtrack.
2000s
SBT began the decade investing in movies, broadcasting a package of Disney (now affiliated with Rede Globo) and Time Warner productions (the latter promoted in a one-hour network block). In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother, marked the first time SBT led the Sunday-night ratings, aside from its Domingo Legal program becoming no.1 in the Sunday afternoon ratings.
Since 2003, with the ratings advances of RecordTV and Rede Bandeirantes, SBT's ratings have declined. Two events that year marked the beginning of its problems:
Early in the year Silvio Santos gave an interview with the TV-gossip magazine Contigo!, in which he stated that he was ill and had sold SBT. Later, he claimed that this was intended as a joke.
The "Gugu-PCC scandal": On September 7 Domingo Legal aired an interview with alleged members of the criminal group PCC, threatening the deputy mayor of São Paulo and the hosts of police reality programs on the competing TV Record and Rede TV! networks. Later, it was discovered that this was a hoax; the program was suspended for a week, its audience never recovered and Gugu Liberato (its host, once seen as Santos' successor) never regained his credibility.
Since then SBT has aired the successful Rebelde and shows with child host Maisa Silva, who became popular; however, programs could change without previous announcement (even hosts were sometimes out of the loop), confusing the audience. In 2006, SBT celebrated its 25th anniversary in a deepening crisis.
SBT is the second-largest network in the country, vying for leadership with Rede Record. The CDT da Anhanguera is the second-largest television-production center in Brazil, behind Projac (owned by Rede Globo). Over 5,000 employees work around the clock at SBT's 110 TV stations. In 2008 the network lost second place in the ratings to Record, but tied for second place the following year. In 2009, Liberato moved to Record after more than 20 years with SBT; at the same time, SBT signed presenters Roberto Justus and Eliana from Record. It also appeared on SKY Brasil, the last of the five major Brazilian networks to do so.
Recent programs include What's Your Talent, a local combination of Britain's Got Talent and Show de Calouros (created and hosted by Silvio Santos during the 1970s); a Brazilian version of 1 vs. 100; an annual telethon, which raised R$19 million in 2009; Kyle XY; the reality show Solitary; Smallville, Grey's Anatomy and De Frente with Gabi, a talk show featuring journalist Marilia Gabriela.
TV Alagoas left the network in September 2009 and to broadcast religious programs, and SBT executive director William Stoliar sued to ensure the network's availability there. It returned to SBT on June 1, 2010, due to viewer pressure and late rent payments by religious programs.
In February 2014, the Communist Party of Brazil sends to the Federal Government a questioning, for which he cut around 75 million dollars in advertising the broadcaster, because of criticism that the journalist Rachel Sheherazade makes against the Government.[40]
SBT staff
Smiling, middleaged, darkhaired mustachioed man, wearing glasses and a suit
Carlos Roberto Massa, the popular and polemical "Ratinho (Little Mouse)"
Smiling young man, dressed casually in black
Celso Portiolli
Smiling young woman with long blonde hair
Eliana
Helen Ganzarolli
Hosts
Silvio Santos
Arlindo Grund
Arnaldo Saccomani
Beto Marden
Boris Feldman
Carlos Alberto de Nóbrega
Carlos Miranda
Celso Portiolli
Christina Rocha
Cris Poli
Cyz Zamorano
Danilo Gentili
David Brazil
Diogo Lafiandre
Eliana
Emilio Camanzi
Helen Ganzarolli
Isabella Fiorentino
Lígia Mendes
Luís Ricardo
Lusca Pacheco
Maísa Silva
Marcos Conceição
Marília Gabriela
Michelle Cavalcanti
Mônica Veloso
Nelson Nakamura
Patrícia Abravanel
Patrícia Salvador
Priscilla Alcântara
Ratinho
Richard Rasmussen
Ruy Varella
Thomas Roth
Yudi Tamashiro
Zé Américo
Raul Gil
Reporters
Analice Nicolau
Carlos Nascimento
Carolina Aguaiadas
Cynthia Benini
Hermano Henning
Joyce Ribeiro
Karyn Bravo
Neila Medeiros
Patrícia Vasconcellos
Rachel Sheherazade
Roberto Cabrini
Artists
Alexandre Porpetone
Ana Carolina Lima
Andréa de Nóbrega
Bananinha
Bruno Gradim
Buiú
Carla Marins
Carlinhos Aguiar
Carlos Dias
Clarisse Abujamra
Cláudio Lins
Clayton Silva
Daniel Uemura
Durão
Edu Martins
Edney Giovenazzi
Ênio Vivona
Erom Cordeiro
Etty Fraser
Giovane
Gisele Fraga
Greta Antoine
Helena Xavier
João Acaiabe
Joana Limaverde
Jorge Loredo
Jussara Freire
Lígia Fagundes
Lívia Andrade
Lucélia Santos
Lucia Alves
Luciana Vendramini
Magela
Maria Cláudia
Márcia Kaplun
Maurício Manfrini
Moacyr Franco
Mônica Carvalho
Mila Ribeiro
Nany People
Nilton Bicudo
Oscar Pardini
Otávio Mendes
Patrícia de Jesus
Paulo Pioli
Rapadura
Renata Ricci
Renata Takahashi
Rêne Loureiro
René Vanorden
Roberto Arduim
Rony Rios
Rubens Caribé
Saulo Laranjeira
Tainá Müller
Thaís Pacholek
Toni Garrido
Tuca Laranjeira
Velson D'Souza
Writers
Anamaria Nunes
Ecila Pedroso
Íris Abravanel
Jacqueline Vargas
Renata Dias Gomes
Ronaldo Ciambroni
Solange Castro Neves
Tiago Santiago
Vicente Sesso
Yoya Wursch
Miguel Paiva
Directors
Aldrin Mazzei (Esquadrão da Moda)
Ariel Jacobowitz (Hebe)
Célia Trevisan (Show do Milhão)
Del Rangel (General Director for Drama)
Juliana Soares (Bom Dia e Cia and Carrossel Animado)
Leonor Corrêa (Eliana (SBT))
Marcos Ramos (Você se Lembra?)
Marlene Matos (Show da Gente)
Melissa Ribeiro (Casos de Família)
Michael Utksin (Teleton and Nada Além da Verdade)
Ocimar de Castro (Qual é o Seu Talento?) (auditions)
Paulo Franco (Um Contra Cem)
Paulo Nicolau National Director for Journalism, SBT News Directorate
Rafael Belo (Casos de Família)
Ricardo Mantoanelli (Qual é o Seu Talento?)
Ricardo Perez (Super Nanny and 10 Anos Mais Jovem)
Roberto Manzoni (Domingo Legal)
Silvia Abravanel (Sábado Animado and Domingo Animado)
Walter Scaramuzzi (Programa do Ratinho and Teleton)
Programs
Main article: List of programs broadcast by SBT
History of programming
SBT has most of its schedule dedicated to programming for children and pre-teens, and it is a popular network with young audiences. In 1998 it ran the longest children's programming block in Brazilian TV history with TV Cultura, from Sessão Desenho (a cartoon block) at 7:00 am (after the morning newscast) until 9:00 pm (when the children's telenovela Chiquititas ended). SBT promoted the 14-hour block as "SBT Kids".
While most TV stations in Brazil depend on domestic productions, SBT relies on imports (mainly from Mexico and the U.S.). Since 1984, El Chavo del Ocho (shown in Brazil as Chaves) is one of the station's most popular programs. The network had until 2014 an agreement with Warner Brothers, giving it an exclusivity deal for its sitcoms, dramas and films.
Mexican telenovelas have been a staple on SBT, reaching their peak during the early 1990s with the child-oriented Carrusel, La usurpadora, El Privilegio de Amar and Luz Clarita and the popular "María trilogy" (María Mercedes, Marimar and María la del Barrio). Compared to subdued Brazilian telenovelas, Mexican soaps are considered tacky and exaggerated.
Other 1990s hits included Domingo Legal (Cool Sunday) (a Sunday variety show which was SBT's highest-rated program, surpassing TV Globo), and the network was the most popular channel in Brazil for hours at a stretch. Domingo Legal was criticized for its sensationalism, and its ratings began to fall after the Primeiro Comando da Capital (PCC) scandal (see below); the show often ranks second in the ratings. Other popular programs included Programa do Ratinho (Ratinho's Show, with a similar format to The Jerry Springer Show), Show do Milhão (The Million Show, similar to Who Wants to be a Millionaire?), Topa Tudo por Dinheiro (Variety show large audience that was aired on Sunday night between 1991 to 2001), Fantasia (Entertainment program where people could play games by phoning the program in order to earn money), and the Brazilian version of the Argentinean soap opera Chiquititas, popular with children.
For over 20 years SBT held second place in the Brazilian television ratings (behind Rede Globo), but in February 2007 it was outpaced by Rede Record for the first time in São Paulo. However, after a period of resurgence which started in 2011, SBT successfully overtook Record for second place in June 2014.
Since their 1990s peak in popularity, Mexican telenovelas have been steadily declining in the ratings; the last popular Mexican soap operas were Carita de Ángel in the early 2000s and Rebelde in 2006. In 2001, SBT began remaking Mexican soaps with Brazilian actors. The first soaps (Picara Sonhadora and Marisol) did fairly well in the ratings; however, later soaps (Cristal, Os Ricos Também Choram and Maria Esperança, a version of the popular Maria Mercedes) were less popular.
In addition to Mexican soaps and their remakes, the channel also airs cartoons mornings and programs such as Ídolos (a Brazilian version of American Idol which later moved to TV Record), a Brazilian version of Supernanny, a version of Deal or No Deal (presented by Silvio Santos, who also presents many network programs), talent shows and a dating show. The network also airs movies and A Praça é Nossa (a long-running, popular comedy program).
Soap operas
Pensão da Inocência (1982)
Destino (1982)
A Força do Amor (1982)
A Leoa (1982)
Conflito (1982–1983)
Sombras do Passado (1983)
Acorrentada (1983)
A Ponte do Amor (1983)
A Justiça de Deus (1983)
Pecado de Amor (1983)
Razão de Viver (1983)
Anjo Maldito (1983)
Vida Roubada (1983–1984)
Meus Filhos, Minha Vida (1984–1985)
Jerônimo (1984–1985)
Joana (1984–1985)
Jogo do Amor (1985)
Uma Esperança no Ar (1985–1986)
Cortina de Vidro (1989–1990)
Brasileiras e Brasileiros (1990–1991)
Alô, Doçura! (1990–1991)
Grande Pai (1991–1992)
A Justiça dos Homens (1993)
Éramos Seis (1994)
As Pupilas do Senhor Reitor (1994–1995)
Sangue do Meu Sangue (1995–1996)
Razão de Viver (1996)
Colégio Brasil (1996)
Antônio Alves, Taxista (1996)
Brava Gente (1996–1997)
Dona Anja (1996–1997)
Os Ossos do Barão (1997)
Chiquititas (1997–2001)
Fascinação (1998)
Teleteatro (1998–1999)
Pérola Negra (1998–1999)
O Direito de Nascer (2001)
Pícara Sonhadora (2001)
Amor e Ódio (2001–2002)
Marisol (2002)
Pequena Travessa (2002–2003)
Jamais te Esquecerei (2003)
Canavial de Paixões (2003–2004)
Seus Olhos (2004)
Esmeralda (2004–2005)
Os Ricos Também Choram (2005)
Cristal (2006)
Maria Esperança (2007)
Amigas & Rivais (2007–2008)
Revelação (2008–2009)
Vende-se um Véu de Noiva (2009)
Uma Rosa com Amor (2010)
Amor e Revolução (2011)
Corações Feridos (2012)
Carrossel (2012-2013)
Chiquititas (2013-2015)
Cúmplices de um Resgate (2015-2016)
Carinha de Anjo (2016-2018)
As Aventuras de Poliana (2018–present)
Reality and game shows
Bake Off Brasil
Júnior Bake Off Brasil
Bake Off Brasil Celebrity
BBQ Brasil (BBQ Champ)
Hell's Kitchen: Cozinha sob Pressão
Roda a Roda Jequiti (Wheel of Fortune)
Programa Silvio Santos (Takeshi's Castle)
Passa ou Repassa (Double Dare) - (Domingo Legal)
Show do Milhão PicPay (Game Show)
Quem Arrisca Ganha Mais (Game Show) - (Domingo Legal)
Comprar É Bom, Levar É Melhor (Game Show) - (Domingo Legal)
Wall Duet Brasil (Wall Duet) - (Ratinho)
Te Devo Essa! Brasil (Property_Brothers)
Mestres da Sabotagem (Cutthroat Kitchen)
Famílias Frente a Frente (Family Food Fight)
Pra Ganhar É Só Rodar
Fábrica de Casamentos
Jogo das Fichas
Nada além de Um Minuto (Minute to Win It)
Rola ou Enrola? - (Eliana)
Fenômenos - (Eliana)
Esquadrão da Moda (What Not to Wear)
Bomba! (Boom!) - (Programa Silvio Santos)
Cabelo Pantene - O Reality (2017-2018)
Qual é o Seu Talento? (What's Your Talent?)
Caldeirão da Sorte (2016-2017)
Duelo de Mães (2016-2017)
Dance se Puder (2016) - (Eliana)
Máquina da Fama (2013-2017)
Esse Artista Sou Eu (Your Face Sounds Familiar) (2014)
Festival Sertanejo (2013-2014)
Menino de Ouro (Football's Next Star) (2013-2014)
Famoso Quem? (My Name Is) (2013)
Vamos Brincar de Forca (2012-2013)
Cante se Puder (Sing If You Can) (2011-2013)
Se Ela Dança, Eu Danço (So You Think You Can Dance) (2011-2012)
Esquadrão do Amor (2011-2012)
Um Milhão na Mesa (The Million Pound Drop) (2011)
Cantando no SBT (2011)
SOS Casamento (2011)
Romance no Escuro (Dating in the Dark) (2010-2011) - (Eliana)
Solitários (Solitary) (2010)
Meu Pai é Melhor que Seu Pai (My Dad Is Better Than Your Dad) (2010)
Topa ou Não Topa (Deal or No Deal) (2006-2011)
Um Contra Cem (1 vs. 100) (2009-2010)
Você Se Lembra? (Amne$ia) (2009-2010)
10 Anos Mais Jovem (10 Years Younger) (2009)
Identidade Secreta (Identity) (2009)
Só Falta Esposa (2009)
Astros (2008-2013)
Supernanny (2008-2010)
Nada Além da Verdade (The Moment of Truth) (2008-2010)
Quem Manda É o Chefe (2008-2009)
High School Musical: A Seleção (2008)
Tentação (2007-2009)
Você É mais Esperto que um Aluno da Quinta Série? (Are You Smarter than a 5th Grader?) (2007-2008)
Quem Perde, Ganha (The Biggest Loser) (2007)
Vinte e Um (Twenty One) (2007)
Namoro na TV (The Dating Game) (2007)
Curtindo com Reais (2007)
Curtindo com Crianças (2007)
Você É o Jurado (2007)
Ídolos (SBT) (Idols) (2006-2007)
Bailando por um Sonho (2006)
Family Feud Brasil (Family Feud) (2005-2006)
Casamento à Moda Antiga (2005-2006)
O Grande Perdedor (2005)
O Conquistador do Fim do Mundo (2003)
Xaveco-Se Rolar...Rolou (Singled Out) (1996-2001-2003-2004)
Todos contra Um (2002-2005)
Popstars Brasil (Popstars) (2002-2003)
Ilha da Sedução (Temptation Island) (2002-2003)
Sete e Meio (Seven and a half) (2002)
Curtindo uma Viagem (2001-2002)
Casa dos Artistas (Protagonistas) (2001-2002-2004)
Audácia (Greed) (2000)
Qual É a Música? (The Singing Bee) (1999-2008)
Qual é a Musica? (Name That Tune) (1999-2005)
Show do Milhão (Million Show) (1999-2009)
Gol Show (1997-2002)
Nações Unidas (1992-1993)
Cidade contra Cidade (1988-1989)
Casa dos Segredos (Secret Story) (future)
Cinquenta (50–50) (uncertainty)
Stations
Throughout Brazil SBT has over 110 television stations; 10 are directly owned, and the rest are affiliates.
TV station City State
SBT São Paulo Osasco São Paulo
SBT Rio Rio de Janeiro Rio de Janeiro
SBT RS Porto Alegre Rio Grande do Sul
SBT Pará Belém Pará
SBT Interior RJ Nova Friburgo Rio de Janeiro
SBT Central Jaú São Paulo
SBT Brasília Brasília Federal District
SBT RP Ribeirão Preto São Paulo
SBT Interior Araçatuba São Paulo
IMO TV Garrafão do Norte Pará
TV Cidade Jaru Rondônia
TV Sorocaba Sorocaba São Paulo
SBT Parauapebas Parauapebas Pará
RTP Bragança Bragança Pará
RTP Capanema Capanema Pará
RTP Castanhal Castanhal Pará
RTP Salinópolis Salinópolis Pará
TV Moju Mocajuba Pará
TV Abaetetuba Abaetetuba Pará
TV Allamanda Porto Velho Rondônia
TV Amazônia Macapá Amapá
TV Araguaína Araguaína Tocantins
TV Bagre Bagre Pará
TV Cidade Sul do Pará Redenção Pará
TV Eldorado Marabá Pará
TV Ferreira Gomes Ferreira Gomes Amapá
TV Floresta Tucuruí Pará
TV Gurupi Gurupi Tocantins
TV Ideal Vigia Pará
TV Ituxi Cruzeiro do Sul Acre
TV Xapuri Xapuri Acre
TV Jari Laranjal do Jari Amapá
TV Moju Moju Pará
TV Montes Claros de Alenquer Alenquer Pará
TV Ouro Verde Paragominas Pará
TV Ponta Negra Santarém Pará
TV Porto Porto Nacional Tocantins
TV Rio Branco Rio Branco Acre
TV Rondon Rondon do Pará Pará
TV São Miguel São Miguel do Guamá Pará
TV Serra do Carmo Palmas Tocantins
TV Tapajoara Itaituba Pará
TV Tropical Boa Vista Roraima
TV Tucumã Tucumã Pará
TV Vale do Xingu Altamira Pará
TV Xingú São Félix do Xingu Pará
TV Xinguara Xinguara Pará
SCC SBT Lages Santa Catarina
SCC SBT Florianópolis Santa Catarina
Rede Massa (TV Cidade Londrina) Londrina Paraná
Rede Massa (TV Iguaçu) Curitiba Paraná
Rede Massa (TV Iguaçu) Paranaguá Paraná
Rede Massa (TV Naipi) Foz do Iguaçu Paraná
Rede Massa (TV Naipi) Cascavel Paraná
Rede Massa (TV Serra do Mar) Paranaguá Paraná
Rede Massa (TV Tibagi) Maringá Paraná
SBT MS Campo Grande Mato Grosso do Sul
TV Centro Oeste Barra do Garças Mato Grosso
TV Centro Oeste Pontes e Lacerda Mato Grosso
TV Cidade Primavera Primavera do Leste Mato Grosso
TV Cidade Sorriso Sorriso Mato Grosso
TV Cidade Vale do São Lourenço Jaciara Mato Grosso
TV Rondon Cuiabá Mato Grosso
TV Rondon Rondonópolis Mato Grosso
TV Tangará Tangará da Serra Mato Grosso
TV Descalvados Cáceres Mato Grosso
TV Mutum Nova Mutum Mato Grosso
TV Nortão Alta Floresta Mato Grosso
TV Nova Xavantina Nova Xavantina Mato Grosso
TV Ourominas Matupá Mato Grosso
TV Real Campo Verde Mato Grosso
TV Regional Sinop Mato Grosso
TV Liberdade Juína Mato Grosso
TV Serra Dourada Goiânia Goias
TV Tropical - Colider Colíder Mato Grosso
TV Tribuna Vitória Espírito Santo
TV Alterosa Belo Horizonte Minas Gerais
TV Alterosa Juiz de Fora Minas Gerais
TV Alterosa Divinópolis Minas Gerais
TV Alterosa Varginha Minas Gerais
VTV Santos São Paulo
VTV Campinas São Paulo
TV Sorocaba Sorocaba São Paulo
TV Vitoriosa Ituiutaba Minas Gerais
TV Ponta Verde Maceió Alagoas
TV Amarante Amarante do Maranhão Maranhão
TV Aratú Salvador Bahia
TV Borborema Campina Grande Paraíba
TV Cidade Verde Teresina Piauí
TV Difusora São Luís Maranhão
TV Difusora Imperatriz Maranhão
TV Difusora Açailândia Maranhão
TV Difusora Santa Inês Maranhão
TV Sinal Verde Caxias Maranhão
TV Difusora Chapadinha Maranhão
TV Difusora Coroatá Maranhão
TV Difusora Barra do Corda Maranhão
TV Difusora Pedreiras Maranhão
TV Difusora Barão de Grajaú Maranhão
TV Difusora Bacabal Maranhão
FCTV Codó Codó Maranhão
TV Jangadeiro Fortaleza Ceará
TV Jornal Recife Pernambuco
TV Jornal Caruaru Pernambuco
TV Ponta Negra Natal Rio Grande do Norte
TV Tambaú João Pessoa Paraíba
TV Em Tempo Manaus Amazonas
TV Em Tempo Parintins Amazonas
CEGRASA Itacoatiara Amazonas
TV Seis Lagos São Gabriel da Cachoeira Amazonas
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